WiFi for small businesses is something that is increasing in popularity, as more and more companies recognise the benefits that are associated with this service. If you are still wondering whether guest WiFi is something that will be beneficial for your company in particular, don’t worry, as we have all of the information you need in this post. Read on to discover more about the impact customer WiFi has on a business, as well as details on the best solution for you to take advantage of if you are interested.
A lot of business owners tend to assume that free WiFi is a service that only applies to the bigger companies; those that can afford to give their customers this added bit of luxury. This may have been the case several of years ago, but it certainly does not apply any more. Firstly, guest WiFi is no longer considered a luxury – it is something that more and more consumers demand. Secondly, just because it is a free service, does not mean it is going to cost your business a considerable sum of money. In fact, you could make a return on your investment with customer WiFi, as it presents many marketing opportunities. This is something that we will explore in further depth in the next paragraph. Moreover, start-ups and small to medium businesses are always looking for ways to differentiate themselves from the competition. Free WiFi is an excellent option. You are assured to attract more customers and you will gain a competitive edge over others in the industry.
As briefly mentioned, WiFi for small businesses is a good idea because of the marketing opportunities presented. So, let’s take a look at these. Undoubtedly, the main benefit associated with free WiFi in this sense is the fact that you will receive real-time data about all of your connected customers if you choose a guest WiFi provider wisely. Whenever a customer connects to your WiFi network, you will receive useful information about them. This will be delivered via an interface where you will be able to make tweaks to your marketing campaign and the content you send out. This is extremely useful; it means you can make instant changes to suit who is in your business at that time. You can then send promotions, special offers, voucher codes, and other forms of marketing messages that are likely to make the biggest impression. This could result in you making a higher profit then and there, or you could secure repeat business, depending on the type of marketing message you have gone for. No other solution gives you the ability to react so quickly to those that are in your store. Usually, data analysis takes a lengthy amount of time, by which the data could be redundant.
Now you know about how you can use guest WiFi to improve target marketing at your business. Nevertheless, this is not the only way you can brand your company to full effect. Another benefit of customer WiFi is the ability to have a customised landing page. The landing page is what your customers will see when they go to connect to the Internet via your WiFi network. You should view this as an online shop window for your business. It is your chance to make an impression on all of your users. Use this to promote your business, strengthen your brand identity, and create a lasting impression on all customers. It is always a good idea to include your company’s logo on this page. Moreover, you may want to include buttons for your social media pages, as this will encourage your customers to like your Facebook and Twitter pages. Integration is always imperative when marketing. In addition to this, social log-in is available with most compliant guest WiFi solutions, and this will also enhance convenience and boost customer satisfaction.
There is just one thing you need to be mindful of when it comes to WiFi for businesses, and this is the fact that there are several laws in place that you will need to adhere to. This includes the Digital Economy Act and the Data Protection Acts. If you do not comply with these regulations, you could find yourself in big trouble, and we are talking about a lot more than a slap on the wrist. Your company will be subject to huge fines, and in some cases imprisonment can occur, typically in bad cases of copyright infringement. The best thing to do is look for a 100 per cent legally compliant WiFi solution. This will give you the peace of mind that everything is being handled correctly. Do not simply assume that all WiFi services are compliant, as this is not always the case. You won’t have to worry about any of this when you choose Retail Secure. As experts in security, you can be certain that this is an aspect we take very seriously. Our compliant guest WiFi solution complies with all applicable laws and it even features an effective content filtering feature for further protection.
If you are interested in the best WiFi for small businesses, look no further than Retail Secure. Our guest WiFi solution ticks every box; not only is it fast and reliable, but we provide plenty of marketing options and you are guaranteed full compliance when you choose our service. This gives you the peace of mind that you will never be held responsible for anything that your customers do on your WiFi network. To discover more about our legally compliant WiFi solution, simply head to our website, www.retailsecure.co.uk. You will find our contact details on-site should you have any questions.