Public Wi-Fi providers offer a service that is increasing in popularity in the current day and age, and it is not difficult to see why. More and more business owners are recognising the advantages that are associated with providing free Wi-Fi at their company. This is something that consumers are coming to expect, and those businesses that do not provide guest Wi-Fi will soon find themselves getting left behind. The only trouble is that it can be difficult to know where to start. But, don’t fret, as we have all of the details you need below.
While customer Wi-Fi is increasing in popularity, there are a lot of business owners that do not realise the benefits that are associated with this service. After all, most people are sceptical about providing a service free of charge. Charging for Wi-Fi access is an option, but this could do more harm than good. There are many ways Wi-Fi provision is beneficial. Firstly, you will stand out from other businesses in the area, and this will give you a competitive edge. A lot of people look for Wi-Fi access when they are choosing a coffee shop, hair salon, hotel, and such like. The need for people to be constantly connected is very much there, whether for business or personal purposes. Thus, you can enhance your service and build loyal relationships with your consumers through providing free Wi-Fi. Wi-Fi provision also gives you the ability to get to know your connected customers better. You will receive data about your users, which you can use to improve your marketing strategy. You can send targeted special offers and promotions to enhance their effectiveness. Nevertheless, if you are to experience all of these benefits, you do need to choose a Wi-Fi provider with care.
If you take a look on the Internet, you will see that you have a considerable number of public Wi-Fi providers to choose from. Of course, choice is a great thing, but it can make it difficult for you to narrow down your search effectively. One of the biggest mistakes you can make is assuming that all guest Wi-Fi providers are the same. Many business owners assume that offering free Wi-Fi simply involves delivering a Wi-Fi connection to their customers, and that is all there is to it. But, as briefly touched upon above, there are many benefits to be gained, and you need to assure that the provider you choose offers these. Another costly blunder is simply going for the cheapest Wi-Fi provider you can find. Quality is always the most important. You don’t want to compromise the security of your business or provide a poor connection, as this can have a negative impact on your brand image, and it could end up costing you a lot more money in the long run. Another error is overlooking security. This is a huge factor that needs to be considered when choosing free Wi-Fi, and later on in this post we will reveal why legally compliant Wi-Fi is so important.
There are various steps you can take when narrowing down your search for the best company providing Wi-Fi for businesses. The first thing you need to do is look at their level of functionality. Will they provide you with real-time data about your connected customers? If not, you should look elsewhere, otherwise you will be missing out on a huge opportunity to market your business effectively. It is also advisable to read reviews that have been left by past customers, and take a look at any case studies that have been posted on the provider’s website. This will give you a unique and honest insight into the level of quality you are likely to experience. If you come across negative comment after negative comment, you know to look elsewhere. It is also important to ensure that the customer Wi-Fi is easy to install and use. The last thing you want to do is have your business interrupted because of a lengthy installation period. You also need to choose a provider that offers a great after support service. You want to have the peace of mind that you can easily call them up if there are any issues.
In addition to the points that have already been mentioned, you should automatically discount any public Wi-Fi providers who do not offer a fully compliant solution. Legally compliant Wi-Fi is imperative, otherwise you could find yourself on the wrong side of the law and you could face hefty fines. What you need to recognise is that you are essentially responsible for how your customers use your network. If they download illegal content, for example, and you have not put any controls in place or you do not track who uses your guest Wi-Fi, it will be impossible to trace the guilty party. You will have failed to comply with the Data Retention Regulations, which outline the need to store all data for a minimum of 12 months. You may also be in breach of the Data Protection Acts and the Digital Economy Act. This can be confusing for those who are unaware of the Wi-Fi legislation in place, which is why opting for a 100 per cent legally compliant Wi-Fi solution is the safest option, and this is exactly what Retail Secure provides.
If you are interested in PCI compliant Wi-Fi, look no further than Retail Secure. We provide a number of value adding services for businesses, including cyber security, connectivity, and, of course, guest Wi-Fi. There are many public Wi-Fi providers to choose from in the UK, but our service sets us apart. Our solution is fully compliant, delivered over certified hardware, and presents many marketing opportunities. To discover more, simply head to https://www.retailsecure.co.uk. Alternatively, you can send an email to firstname.lastname@example.org, or give us a call on +44 (0) 333 320 8848.