Guest WiFi was once considered a luxury, but it is now more of a necessity. This is something that customers are coming to expect when going for a coffee or visiting their chiropractor. When you consider that most people would rather leave the home without their wallet than their phone, you see the importance of being connected in this digital age. If you do not provide free WiFi at your business, you will soon find yourself missing out to the competition. Read on to discover more about the benefits of providing customer WiFi.
By offering free WiFi, you are assured to attract more people to your business. Research shows that people consider whether a company offers customer WiFi when determining where to take their business. When looking for restaurants, bars, and pubs, in particular, every six in ten people want free WiFi. This is a trend that is appearing in other industries as well, with all businesses from hair salons to museums reaping the rewards of guest WiFi provision. Not only can WiFi access attract more customers, but also it can boost their satisfaction while there. Consumers will spend more time at your business, which will result in them spending more money. In fact, it is believed that 50 per cent of consumers spend more money in shops where free WiFi is available. This can also be beneficial in industries where waiting times can be extensive, such as healthcare practices, hair salons, barber shops, physiotherapy clinics and such like. Customers can browse the web while they wait for their appointment, and this will ensure that they do not get disgruntled with the waiting times that inevitably occur no matter how hard you try.
You can also use guest WiFi to enhance consumer loyalty and increase profit levels at your business. We have already briefly touched upon this with the link between free WiFi and increased customer satisfaction. Nevertheless, the best public WiFi providers supply their clients with real-time data about all of their connected customers. This can be extremely insightful. Companies can use this information to target their marketing messages more effectively, you will know what promotions and special offers to send to what people, and this will increase the chances of them being a success. This enables you to implement targeted marketing more successfully than ever before. However, the marketing and branding benefits do not end there. If you choose a customer WiFi provider carefully, they will also be able to provide you with a fully customisable landing page. This page can be customised to suit your business, including your logo and any other marketing messages you wish to showcase. They can reinforce your brand identity and create consumer loyalty. Most people are unaware of the fact that guest WiFi is this powerful, but the potential is truly astounding.
There is one thing you need to be mindful of when supplying WiFi at your business, and this is the legislation that is in place. There are a large number of companies across the country that are providing free WiFi with little consideration for the regulations. If you find yourself on the wrong side of the law, you could face huge fines and reputational damage, which is something no business wants. There are various legislations that need to be adhered to, including the Data Protection Act 1998, the Data Retention Regulations 2009, and the Digital Economy Act 2010. The latter deals with copyright infringement. If a customer uses your network to download something illegal, you will be deemed responsible as well if you do not have effective network security measures in place. Punishment for this can range from fines of around £5,000 to ten years’ imprisonment. This shows why it is vital to choose a company that supplies a legally compliant WiFi service, irrespective of how cheap the non-compliant options may be. After all, they are only going to cost you more money in the long run.
If you take a look on the Internet, you will see that you have a fairly wide assortment of public WiFi providers to choose from. This can make it difficult when narrowing down your search. Nevertheless, there are some things you should look out for. As mentioned, the importance of legally compliant guest WiFi cannot be overlooked. You need a company that takes security seriously. Aside from this, they should be experienced and have a good reputation in the industry. Read reviews that have been left by previous customers to get an honest insight into the company. If you come across an overwhelming number of negative comments, you know to focus your search for the best PCI compliant WiFi provider elsewhere. A reputable company will also have case studies available so you can see the work they have done so far. In addition to this, the company should offer you many opportunities to market your business more effectively, from customised landing pages to real-time data about your users. This is exactly what Retail Secure provides.
If you are interested in Guest WiFi, Retail Secure is the company you need. We provide WiFi for businesses across various industries throughout the UK. Our service is fully compliant and we provide you with real-time insights about all of your connected customers, which you can then use to target your special offers and marketing messages more effectively. To find out more about our legally compliant WiFi solution, simply head to www.retailsecure.co.uk. If you have any further questions, you can give us a call on +44 (0) 333 320 8848. Alternatively, send an email to firstname.lastname@example.org, and we will aim to get back to you within 24 hours.