Free WiFi is something that all businesses should consider offering, irrespective of whether you own a hair salon, café, clothing store, physiotherapy clinic, or something different. There are many benefits to be gained by investing in a legally compliant WiFi solution, as you will discover in this post. Read on to find out everything you need to know regarding what guest WiFi can do for your business, and why compliance is of paramount importance when searching for the best solution.
There is only one place to begin when it comes to customer WiFi, and this is the fact that you are going to be catering to demand. If you act now, your business will gain a competitive advantage over others in the industry. Nevertheless, if you leave it too late, you can find yourself being left behind and losing customers. This is because free WiFi access is now expected by customers when they visit a business. Being connected, no matter where you are, is important in the modern day and age. It is also worth pointing out the importance of offering WiFi provision free of charge. This is something customers do not expect to pay for, and it can reflect badly on your reputation if you charge for this. We have all been there; sitting in departure lounge waiting for a flight when we decide to check our emails or have a look at Facebook to kill some time, only to discover that the charge for WiFi access is ridiculous. It makes you feel frustrated and cheated, right? Well, you don’t want people to feel this way about your business.
Now we have established that the demand for free WiFi is there, let’s have a look at the impact this can have on your business. Firstly, you will attract more customers to your business, and you will encourage them to spend more time there, which in turn results in them spending more money. A research conducted on small to medium businesses by Devisescape showed that providing guest WiFi led to an increase in foot traffic, the length of time customers spent at the premises, and the amount of money spent. All in all, you are giving customers another reason to choose your business. Nevertheless, customer WiFi does not only have the purpose of attracting new consumers, as it can help to increase customer loyalty as well. By offering WiFi, you show that you value your customers time, especially in businesses whereby waiting times are not uncommon, such as health clinics and barber shops. Moreover, as you will discover in the next paragraph, you will be able to reward customers with promotions and voucher codes, which will boost loyalty and ensure repeat business in the future.
What a lot of people do not realise is that a lot of the best companies providing WiFi for businesses offer exceptional marketing features that gives them the ability to take their business to the next level. This includes customised landing pages. A landing page is essentially your digital shop window, and thus it gives you the opportunity to make a great first impression on your customers. You should incorporate your logo and anything else that you think is going to make a lasting impression on anyone that views it. One of the most beneficial features offered by the best public WiFi providers is real-time analytics. These companies will send you real-time insight about all of your connected customers. You can then use this to send targeted marketing messages and promotions. By sending these messages instantly, you can capitalise on the profits straight away. Nevertheless, this is also an effective tactic for encouraging repeat business, as you can send customers voucher codes for their next visit. This works particularly well for the likes of hair salons and barber shops, where repeat business is of paramount importance.
Now you know all of the reasons why free WiFi is a must, nevertheless, you do need to make sure you look for legally compliant WiFi. Unfortunately, there are a lot of businesses around the country that are providing WiFi to their customers with little regard for the UK laws that are in place. It is only a matter of time until these companies receive huge fines. There are several regulations you need to be concerned with when providing WiFi, including the Data Protection Acts, Data Retention Regulations, and the Digital Economy Act. This can be confusing for someone who has no experience in this area, which is why the best solution is to opt for a guest WiFi provider that promises full compliance. This is exactly what you can expect with Retail Secure. As security experts, you can rest assured that we take this area of our business very seriously. You can have complete peace of mind when you choose us, and you will experience all of the marketing features that have been mentioned above, and more.
If you are interested in free WiFi for your business, you will struggle to find better than the solution provided by Retail Secure. We have an outstanding reputation in the industry, and our guest WiFi solution is fully compliant and comes with an array of effective marketing features. We also offer a leading cyber security and PCI compliance solution, which protects your business from the growing threat of data breaches. You can discover more about both options by visiting our website at www.retailsecure.co.uk. If you have any queries, give us a call on +44 (0) 333 320 8848 or send an email to firstname.lastname@example.org.