Compliant Guest Wi-Fi presents many advantages and unique opportunities for all retailers and merchants to benefit from, including the collection of valuable consumer data, fruitful marketing opportunities and the ability to enhance your brand image. However, the importance of choosing a guest Wi-Fi provider with care cannot be undervalued, as you need to ensure the solution is legally compliant so that you don’t face any hefty fines or tarnish your reputation. Retail Secure have designed the ultimate guest Wi-Fi solution, which is fully compliant with both the Data Protection Acts and Digital Economy Act, while also presenting many features and benefits that will give your business the perfect platform to grow.
Our Compliant Guest Wi-Fi solution is ideal for pubs, restaurants, retail stores, hotels, hairdressers, museums and much, much more. Nowadays, it is a legal requirement for businesses to track all customer data, and thus you can meet your legal obligations with this solution, yet you will also benefit from a powerful marketing tool. We will collect information about your customers in real-time, which you can then use to devise a more effective advertising campaign, targeting specific demographics and appealing to customers through in-store and localised marketing messages. You will also benefit from a fully branded landing page while you’ll increase customer loyalty, as your customers will be able to browse the web with confidence being assured of ultimate security when using our Wi-Fi solution.
Our system is easy to use; boasting a central dashboard where you can see all of the gathered data, presenting you with the ability to adapt your marketing campaign whenever necessary and you can use our content filtering service to have complete control. You can also be sure of the most reliable service, as all of the hardware we use has been certified for commercial use and is of an exceptional standard. If you have any further questions, or would like to benefit from our leading Compliant Guest Wi-Fi solution, please don’t hesitate to get in touch.
Compliant guest Wi-Fi is a must for businesses in the current digital age. There are many benefits to be gained by offering free WiFi to your customers. However, it is equally as important to ensure the WiFi you offer is compliant. This is something a lot of businesses are failing to do, and it is only a matter of time before they find themselves on the wrong side of the law. With that being said, in this post, we are going to take a look at WiFi compliance and the rules that need to be adhered to. Read on to discover more.
Firstly, let’s established the benefits that are associated with providing free WiFi in the first place. This is something that customers now come to expect when choosing a business. It is a great way to gain a competitive edge and attract more customers. However, you can also boost customer satisfaction and loyalty. This is not only because you make the customers’ experience more enjoyable, but you can also make your service more helpful and beneficial. You can send connected customers information about your products and services, as well as promotions and special offers that may interest them. The best public WiFi providers will send you real-time data about all of your connected customers. You can use this to target the said marketing messages more effectively. This results in higher profits for your business. Aside from this, free WiFi is also beneficial in industries where waiting times are the norm. This includes businesses such as hair salons, barber shops, health clinics, beauty salons, chiropractor clinics, physiotherapy clinics, and such like. At museums, it can enhance the learning experience, and at schools and universities it can also facilitate learning while helping students to settle in.
The benefits associated with guest WiFi are evident. However, as mentioned in the introduction, it is just as important to provide legally compliant WiFi. There is a set of regulations that are applicable to businesses that provide WiFi in the UK. If you do not adhere to this legislation, you could find yourself facing huge fines, and in worse case scenarios, imprisonment. Really, the customer WiFi provider you choose should ensure their solution is compliant. It makes no sense for you to handle this yourself. However, not all public WiFi providers see it this way. So, let’s take a look at the different laws you need to abide by and what they mean for you. Firstly, we have the Data Retention Regulations 2009. Under this law, you need to keep all data for at least 12 months. This applies to any data that is generated or processed in the country. Not only do you need to store the data, but it needs to be traceable as well, which means storing it will all of the required labels, from data type to destination.
The Data Retention Act is not the only law you need to be concerned with when offering customer WiFi. Compliant guest WiFi also abides by the rules of the Data Protection Act 1998. Under this legislation, you need to use a person’s data and retain it in the correct manner. This involves protecting the information correctly and supplying the individual with the data you have about them in an electronic format if they request it. If you breach the Data Protection Act, you can find yourself facing fines up to £500,000. You then have the Digital Economy Act 2010, which relates to copyright material. If there has been copyright infringement via your network, you must notify the subscriber. If you do not have traceable data, and cannot prove who accessed the copyright material on your network, you can be considered an accomplice and it can come back on you. Punishment ranges from fines of £5,000 to ten years imprisonment. It is also vital to ensure that all of your WiFi usage is traceable so that anyone who accesses illegal activity, such as child pornography or content related to terrorism, is traced.
It is obvious that choosing a supplier who does not focus on compliance would be a massive mistake. However, with so many public Wi-Fi providers to choose from, how do you narrow down your search effectively? Let’s take a look at some of the most common mistakes people make. Firstly, don’t simply look for the cheapest solution you can find. If you do this, you are almost certain to suffer at the hands of a lack of quality. You need to look at the potential return on the investment (ROI) instead, as the best solutions will make you your money back and more. Another error is selecting a company without doing your research. You want to read reviews that have been left by past customers and read case studies to see how their customer WiFi solution has helped other businesses. Another blunder is failing to look at the marketing potential of the solution. The best companies do not simply provide WiFi provision and that is it. They help you to make the most of it through customised landing pages, social log-in, and real-time customer data that is used for target marketing.
One thing that will not be a mistake is choosing Retail Secure for compliant guest Wi-Fi provision. Our solution is one of the best in the industry. Not only is our guest WiFi fully compliant with all of the legislation mentioned in this article, but also it comes with a content filtering feature for extra peace of mind. We also present you with many marketing opportunities, from customised landing pages to real-time customer insights. To discover more about our legally compliant WiFi, all you need to do is head to www.retailsecure.co.uk. Or, if you have any queries, give us a call on +44 (0) 333 320 8848.