Over the past few years, guest Wi-Fi has been fully embraced in the likes of restaurants, coffee shops and bars, but a lot of retailers have overlooked the prospect of offering free Wi-Fi in-store. However, to do this is to miss out on a massive opportunity, and you will only fall further and further behind your competition.

In-store Wi-Fi gives you the chance to capture customer details and target them with special deals. You will be able to engage with your customers in real-time and then provide them with relevant promotions and personalised information that can result in increased sales and customer loyalty. You only need to look at the statistics to see that retail Wi-Fi is now a necessity; a BT survey revealed that 38 per cent of people use social media when they are shopping, with 67 per cent using the Internet when in a store.

When shopping, customers use their mobile phones to search for competitive pricing, look up information, access mobile coupons, check for sales or special deals while also browsing to see what other products are available. This represents an opportunity for you, as you can enhance your customers’ shopping experience while also taking your marketing campaign to the next level. In fact, eight in ten customers say the availability of free Wi-Fi influences where they shop.

Here at Retail Secure we offer the ultimate guest Wi-Fi solution for all retailers, as our service ensures you make the most of Wi-Fi in terms of enhancing your digital strategy while also guaranteeing that you are compliant with all of the regulations that are in place, as you are now required by law to track all of your customers’ data. This is something you can be sure of when choosing our Compliant Guest Wi-Fi solution. Get in touch today to discover more.

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