Blog

Why you need to offer legally compliant free Wi-Fi for your customers

Anything with the word ‘free’ in front is met with scepticism from business owners, as it is not often that free services can result in a profit. More often than not, it’s about the free service in question presenting so many other benefits that make it well worth the investment. This is the case for free Wi-Fi. By offering legally compliant guest Wi-Fi in your store, restaurant or hairdressing salon, you can reap a huge number of benefits – benefits that are highly profitable. Read on to discover everything you need to know.

Catering to demand


There is only one place to begin, and this is with the fact that free Wi-Fi access is now becoming a prominent customer expectation. Consumers expect to be able to connect to the Internet when they visit your business, and they expect to be able to do so free of charge. Staying connected in the digital age is everything, and customers don’t want to miss out while they are visiting your retail store, medical office or car dealership. If you don’t invest shortly, you could find yourself at a serious disadvantage, and you will soon fall behind the competition.

If you put your business owner status to the side for a moment, and think about how you feel as a consumer, you may already experience the frustration of entering a premise without Wi-Fi access or being forced to pay for it. We all get extremely frustrated when we’re in the departure lounge of an airport and want to check our emails, only to discover there are extortionate charges in place for Wi-Fi access. However, catering to demand is only one of many reasons why offering legally compliant free Wi-Fi is beneficial.

Attract customers, make them stay longer


In fact, a study commissioned by Devisescape last year found that small to medium businesses that offer guest Wi-Fi saw an increase in the amount of money spent, the length of time the customers stayed on premises, and foot traffic. Essentially, by offering free Wi-Fi, you are giving people another reason to visit your business, and when they do, they will stay longer because they are spending time surfing the web. This will encourage them to spend more money, especially in the likes of pubs, coffee shops and restaurants.

Improve customer loyalty and brand identity


You will also improve your brand image and customer satisfaction through offering guest Wi-Fi, this is especially the case in environments where people often have to wait for an appointment, such as a barbershop or doctor’s office. More often than not, schedules do not run on time, and thus even those with an appointment can find themselves waiting. By offering Internet access, you are showing that you value your customers’ time. This improves satisfaction, promotes customer loyalty, and ultimately increases your brand image.

Take marketing efforts to the next level


Perhaps, the most compelling reason to offer guest Wi-Fi of them all is the fact that you will be able to enhance your marketing strategy by a significant degree. You will benefit from new marketing avenues. This includes everything from promotional landing pages to targeted deals and offers. Your landed page can be branded, and you can adapt it regularly to offer different deals and promotions or to appeal to your customers in different ways. You can also gain valuable insights about your customers from their Wi-Fi usage. You can use this to tailor your marketing efforts so that they appeal to the customers in your premises at that moment. This could lead to an instant increase of sales.

A secure, disciplined approach is needed


However, simply providing guest Wi-Fi is not enough. You will need to ensure that you have a sophisticated solution in place that offers high levels of security. A disciplined approach is necessary to maintain sufficient bandwidth while also ensuring reliability or security issues do not arise. There are some requirements you will need to meet to ensure you are compliant, so you do need to be mindful of this. That is why you need a company that can take care of everything for you, from ensuring the solution is secure to providing you with the insights you require about your customers to improve your marketing campaign.

To conclude, the benefits of legally compliant guest Wi-Fi are there for all to see. This is something you seriously need to consider offering if you are to remain competitive in the years to come. Not only do customers demand free Wi-Fi nowadays, but the benefits to be gained are monumental, and you will sound find yourself making back the money you have spent on this investment in terms of increased sales. You can discover more about our guest Wi-Fi solution by clicking here. Please do not hesitate to get in touch if you have any questions.

 

Back