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Free WiFi in the Food Industry: Why Restaurants and Takeaways Need to Invest

If you run a takeaway or restaurant, you cannot overlook the opportunity of investing in guest WiFi. Gone are the days when consumers considered free WiFi access a luxury; they now expect it, and by catering to their demand you can reap greater rewards than you probably realise.

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Did you know that 61 per cent of people look for a WiFi hotspot when choosing a place to eat and drink? This is according to BT research. The study also concluded that 20 per cent said they would buy more in the food outlet if WiFi was provided, 27 per cent stated they would visit more regularly, and 36 per cent said they would visit the place again.

As you can see, the demand for guest WiFi is certainly there, and thus you are guaranteed to attract more people to your takeaway or restaurant by offering free WiFi access. You also improve the service you provide to your current customers, encouraging them to stay longer and, therefore, spend more on food and drink.

However, this merely scratches the surface when it comes to offering free WiFi. The marketing opportunities you have at your disposal are massive. Guest WiFi gives you the ability to collect useful data about all connected customers. With the Retail Secure solution, you will immediately receive insights about a consumer whenever they connect to your WiFi network. This allows you to get to know your customers better, which means you can send targeted marketing messages that have a much higher impact.

Almost three in every ten people access WiFi at food establishments because they want to look for discount codes or vouchers. You can take advantage of this. Why not send your customers a 10 per cent discount code for their next visit to your takeaway? This encourages repeat business. Or, you could send a buy one get one free offer on drinks to those in your restaurant? This encourages your customers to spend more then and there. The possibilities are endless; you could also send details about new food on the menu, any events coming up, and so on.

With our solution, you will also benefit from a customised landing page. This is the page your customers will see when they go to log in to your WiFi network. It is like your digital shop window. We will incorporate your logo and any other marketing message you wish to include. Customers can also log in via their social media accounts, encouraging more likes and followers, and once they have entered their details they won’t need to do so next time they visit, enhancing the service you provide them.

One thing you do need to be wary of when providing free WiFi is security. There are many companies providing WiFi services with little regard for this, as well as restaurants and takeaways that simply place their WiFi code in view for their customers to access their network in this way. This is not advised, and can cause huge problems, including large fines.

With more than 25 years of experience in security and communications, this is something you do not need to worry about with our solution. It is 100 per cent legally compliant with all applicable legislation, including the Digital Economy Act and the Data Protection Acts. Our content filtering feature also gives you the ability to block inappropriate material. And, as a Friendly WiFi provider, we offer family-friendly WiFi, meaning we prohibit all websites on the Internet Watch Foundation’s block list.

All of our customers have the option to display the official Friendly WiFi logo at their venue, showcasing that they are a safe and responsible provide. Plus, your takeaway or restaurant can feature on the Friendly WiFi database, whereby parents and young children look for Friendly WiFi approved venues. This is another marketing platform for you to take advantage of.

If you would like to discover more about our service, and how it can benefit your restaurant or takeaway specifically, please do not hesitate to get in touch. Browse our website, or give us a call on 0333 320 8848.

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