Free WiFi in the Food Industry: Why Restaurants and Takeaways Need to Invest

If you run a takeaway or restaurant, you cannot overlook the opportunity of investing in guest WiFi. Gone are the days when consumers considered free WiFi access a luxury; they now expect it, and by catering to their demand you can reap greater rewards than you probably realise.

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Did you know that 61 per cent of people look for a WiFi hotspot when choosing a place to eat and drink? This is according to BT research. The study also concluded that 20 per cent said they would buy more in the food outlet if WiFi was provided, 27 per cent stated they would visit more regularly, and 36 per cent said they would visit the place again.

As you can see, the demand for guest WiFi is certainly there, and thus you are guaranteed to attract more people to your takeaway or restaurant by offering free WiFi access. You also improve the service you provide to your current customers, encouraging them to stay longer and, therefore, spend more on food and drink.

However, this merely scratches the surface when it comes to offering free WiFi. The marketing opportunities you have at your disposal are massive. Guest WiFi gives you the ability to collect useful data about all connected customers. With the Retail Secure solution, you will immediately receive insights about a consumer whenever they connect to your WiFi network. This allows you to get to know your customers better, which means you can send targeted marketing messages that have a much higher impact.

Almost three in every ten people access WiFi at food establishments because they want to look for discount codes or vouchers. You can take advantage of this. Why not send your customers a 10 per cent discount code for their next visit to your takeaway? This encourages repeat business. Or, you could send a buy one get one free offer on drinks to those in your restaurant? This encourages your customers to spend more then and there. The possibilities are endless; you could also send details about new food on the menu, any events coming up, and so on.

With our solution, you will also benefit from a customised landing page. This is the page your customers will see when they go to log in to your WiFi network. It is like your digital shop window. We will incorporate your logo and any other marketing message you wish to include. Customers can also log in via their social media accounts, encouraging more likes and followers, and once they have entered their details they won’t need to do so next time they visit, enhancing the service you provide them.

One thing you do need to be wary of when providing free WiFi is security. There are many companies providing WiFi services with little regard for this, as well as restaurants and takeaways that simply place their WiFi code in view for their customers to access their network in this way. This is not advised, and can cause huge problems, including large fines.

With more than 25 years of experience in security and communications, this is something you do not need to worry about with our solution. It is 100 per cent legally compliant with all applicable legislation, including the Digital Economy Act and the Data Protection Acts. Our content filtering feature also gives you the ability to block inappropriate material. And, as a Friendly WiFi provider, we offer family-friendly WiFi, meaning we prohibit all websites on the Internet Watch Foundation’s block list.

All of our customers have the option to display the official Friendly WiFi logo at their venue, showcasing that they are a safe and responsible provide. Plus, your takeaway or restaurant can feature on the Friendly WiFi database, whereby parents and young children look for Friendly WiFi approved venues. This is another marketing platform for you to take advantage of.

If you would like to discover more about our service, and how it can benefit your restaurant or takeaway specifically, please do not hesitate to get in touch. Browse our website, or give us a call on 0333 320 8848.

Huge data breach at Wendy’s fast food chain

Another day, another data breach, and this time it is a big one! US fast food chain, Wendy’s, has revealed that they have suffered a breach that has impacted more than 1,000 of their food establishments. Customers’ credit card and debit card information has been compromised, and it is believed that the attack occurred due to malware being installed on the point-of-sale systems.

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The news of a data breach at Wendy’s is not too surprising, as the company admitted several months ago in February that they were looking into a possible breach. Over the months, the extent of this breach has slowly been revealed. In May, Wendy’s confirmed that they located malware on their PoS systems. They then gave an update stating that details were stolen from fewer than 300 locations. These details include debit and credit card numbers, service codes, cardholder verification values, and expiration dates. However, if that was not bad enough, the fast food chain has just revealed that actually more than 1,000 venues were impacted.

Wendy’s have reassured customers that all of the locations are now free of malware. Nevertheless, this is unlikely to put customers at ease, as they worry whether they will be victims of fraud. The company explained that it is probable that the cyber attack came from the remote access credentials of the franchisees being compromised. This meant that the cyber criminals were able to install malware, which then swiped details whenever someone paid via their debit or credit card. Of course, considering the number of updates that there have been already, there could well be some more information on the way.

This incident should be a warning sign to all businesses, as it shows how easily point of sale systems can be compromised. If you don’t have efficient cyber security in position at present, it is likely that access to your PoS systems is available via all avenues, from extranet to email to social media. This means that it is easy for hackers to find a way in. Wendy’s should have taken the necessary steps to limit this access.

To do this, LAN segregation is a must. At Retail Secure, we achieve this by creating a separate Cardholder Data Environment (CDE) whereby access is restricted. This makes it extremely difficult for cyber criminals to find a way in and compromise your payment systems. It also means you comply with PCI DSS, which is a standard that is applicable to all UK businesses that take any payments via debit or credit card. If you are not compliant, you could face huge fines, and the reputational damage is something that is difficult to come back from.

Now, Wendy’s face the challenging process of rebuilding the trust that has been broken. You only have to look at the decline in TalkTalk’s profits to see how difficult this is. Don’t put your business in this position to begin with!

The benefits of offering free WiFi at your café

If your business is yet to offer free WiFi, irrespective of whether you run a small independent café or you run a national chain of coffee shops, you are missing out on a huge opportunity. With that being said, read on to discover more about the benefits of offering free WiFi at your café.

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  • Attract more customers to your café – There is only one place to begin, and this is with the fact that you are guaranteed to attract more people to your café. Research indicates that free WiFi provision is one of the main things customers look for when looking for somewhere to eat or drink. This is especially true when it comes to coffee shops, as a lot of people like to bring their laptop and connect to the Internet so that they can check their work emails or finish a university assignment. All in all, this is a great way to make your business stand out from the competition.
  • Encourage customers to spend more – By offering free WiFi at your café, you are encouraging customers to stay at your venue longer, which will result in them spending more. This can result in a significant increase in profits over time. After all, if a customer comes to your coffee shop to use your WiFi, they are going to order an extra coffee than they usually would, and perhaps they will even have a bite to eat.
  • Target marketing more effectively – One of the key benefits associated with guest WiFi is the ability to gain real-time data about all of your connected customers. You can then use this information to send targeted marketing messages to those in your café. This could be a discount off their next drink, or you could advertise new items on your menu, for example. By having such data handy, you will be able to increase the likelihood of your advertising messages being a success, as you will have tailored them to the customer in question.
  • Brand your café with a customised landing page – Your landing page is like your digital shop window. This is what your customers will first see whenever they go to connect to your network. Therefore, you can use this page to brand your company to full effect. Why not include your logo and any other compelling marketing messages? Maybe you could advertise any special deals you have running?
  • Get your customers to advertise for you – You can encourage your customers to ‘check-in’ at your venue on Facebook or to share pictures of their coffee on Instagram. By doing this, your customers are going to be effectively advertising for you.
  • Increase customer loyalty – Last but not least, not only will you attract new customers to your café, but also you will increase loyalty amongst your current customers. This is because you are enhancing your service to them, not only by giving them free WiFi access but also by sending voucher codes and other special offers.

Data security for chiropractic clinics

The healthcare industry as a whole is under severe threat when it comes to data security. As medical records are more valuable to cyber criminals than card data is, as it fetches them more on the black market. Consequently, we have seen a huge number of data breaches in this industry over the past few years. In fact, in 2015, there were more than 112 million records exposed in the healthcare sector. However, a lot of chiropractic clinics in the UK are still underestimating this threat and in the process they are putting their business at risk.

If you are like most businesses, you will no doubt have adopted technology in some form over the past few years. As technology has been integrated into the healthcare sector, the risks have increased, as cyber criminals have a route in. If you do not protect your customer and employee data effectively, it is only a matter of time before it is exposed.

This is not something that only impacts large businesses, contrary to popular belief. A PWC study revealed that 74 per cent of small businesses were breached in 2015. The reason why cyber criminals often target SMEs is because they recognise that they do not have the money to invest in expensive cyber security systems and security personnel. Thus, they see it as a quick and easy way to make money. In fact, this is something that rings true for the healthcare industry as a whole, as a lot of chiropractic clinics are using outdated software, which is another thing that makes it easy for hackers to expose data.

Another factor that needs to be taken into consideration is PCI compliance. If you take payment via credit or debit card, no matter how frequently or infrequently or what cards you accept, you need to comply with PCI DSS. This stands for Payment Card Industry Data Security Standard. This is a set of regulations that all businesses need to follow if they store, process, or transmit card data.

The requirements range from installing and maintaining a firewall configuration to using two-factor authentication. If you do not follow the regulations that are in place, you can find yourself facing huge fines. These fines are passed on from your bank, and they may terminate your contract, or at the very least your interest rates will go up considerably.

You will then have the cost associated with identifying the security vulnerability and fixing it. You will also have fraud losses and you will need to pay compensation to your customers. That is without mentioning the damage it will do your reputation, which can be extremely hard to rebuild, and costly.

To ensure you don’t have to worry about this, get in touch with Retail Secure to discover more about our cyber security solution, which is a PCI Level 1 Certified solution. This is an affordable solution that reduces the chance of a data breach considerably and is easy to install and manage.

Are SMEs underestimating the data breach threat?

New statistics have revealed that SMEs are increasingly at risk of a data breach, yet there is a lack of understanding amongst these companies regarding the true cost of a cyber attack. This makes worrying reading, as it indicates that a lot of SMEs are at risk of fraud loss, non-compliance fines, and severe reputational damage because they are not taking the threat as seriously as they should be.

Recent figures announced by the government showed that the average cost of a data breach to a small business is £310,000. Is this something your business could afford to lose? Yet, just as worrying is the fact that the vast majority of business owners are underestimating this threat. In fact, Experian found that SMEs are undervaluing the cost of a data breach by a massive 40 per cent. This research was conducted as part of their third annual study on data breach preparedness, entitled ‘SMEs under threat’.

This means that most companies predict the cost of a data breach to be around £179,990. Thus, if the worst were to happen, they would find themselves needing to find an extra £130,000 than anticipated. Unfortunately, the picture becomes even bleaker when you consider the additional indirect expenses that are associated with the loss of trust and reputational damage that occurs after a breach.

It seems that the ‘it will never happen to us’ attitude is still going strong. SMEs should take note of the findings in this survey. Only 23 per cent of those interviewed stated that they think a data breach would have a negative impact on their customers, causing them to look elsewhere. However, the reality is that 64 per cent of consumers say a data breach would discourage them from using the services of an SME.

Not only are SMEs failing to acknowledge the threat, but also they are not preparing effectively either. 65 per cent of companies interviewed stated that they have a data breach response plan. Of those that did not have a plan, 51 per cent said they do not view it as a priority, and 39 per cent don’t think they are at risk. Moreover, only 29 per cent of these organisations update their plan on a quarterly basis. For a plan to be effective, it must be updated, audited, and tested regularly.

The way you response to a data breach is imperative. It could be the difference between your business surviving the breach and not. Can you hold onto the vast majority of your consumers? Or, will you make the situation even worse? A lot of businesses fall into the latter category. In regards to SME data breach response, the following statistics were found – 75 per cent had no forensics, 60 per cent had no customer remediation, 49 per cent had no communication plans, 48 per cent had no insurance plans, 45 per cent had no legal plans, and 42 per cent had no customer notification. The lack of preparedness is extremely worrying.

Don’t be one of these statistics. Take the steps to secure your business to minimise the chance of a data breach occurring.

Retail Secure becomes a Friendly WiFi approved provider

We are delighted to announce that we have become a Friendly WiFi approved provider. Friendly WiFi is the world’s first accreditation scheme for Public WiFi. Discover more about the scheme and our partnership with Friendly WiFi below.

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What is Friendly WiFi?

Friendly WiFi is a scheme that was introduced in response to government demand. It gives companies across the country the ability to display the colourful ‘Friendly WiFi’ symbol, which shows all consumers that their WiFi network is safe to use.

By displaying the Friendly WiFi symbol, you confirm that you have met the safe standard, which means you make an effort to block out all indecent images of children, including pornography. This incorporates the use of the block list from the Internet Watch Foundation (IWF). This assures all users that the WiFi is family friendly and that the company is responsible and makes an effort to protect children. It gives children, young people, and parents the ability to make informed choices when selecting a WiFi hotspot.

This scheme was introduced in 2014, and it has grown considerably since. The UK Council for Child Internet Safety (UKCCIS) collaborated with RDI (UK) Holdings for the creation and launch of the Friendly WiFi, which is now available to any company, irrespective of their size or the industry they operate in. There are now more than 2,000 venues that are part of the scheme, including Queen Elizabeth Olympic Park, Ikea, and Starbucks.

Of course, these businesses will need to meet certain criteria to have the privilege of displaying the Friendly WiFi logo. They need to fill out an application form, after which Friendly WiFi will check to ensure the venue meets the requirements that are in place. If so, the venue will sign a trademark license agreement.

Friendly WiFi and Retail Secure

Now you know a little bit more about Friendly WiFi, and no doubt you will understand why we are delighted to be part of such an important scheme. As an approved provider, we supply products and services that adhere to all of the specifications of the scheme, and this means that all of our clients have the ability to join Friendly WiFi as well and display the logo at their venue.

This will ensure that all child abuse websites that are known to the IWF are prohibited and that access to pornographic material is filtered, and it will also instil trust with your customers. You simply need to pay a small annual licence fee for this privilege. Not only will you have the ability to use the Friendly WiFi logo, but you will also be added to the Friendly WiFi UK search locater at www.friendlywifi.com. Thus, when parents search for responsible WiFi venues, your business’s name will appear.

Why you should provide guest WiFi at your chiropractic clinic

Guest WiFi is something that more and more customers demand nowadays. However, there are a lot of us that assume this is a service that is only suited to the likes of hotels, cafes, and bars. It’s understandable why you’d think this way, after all, a lot of people stay at hotels on business trips and it’s not uncommon for people to take their laptop along with them when they go for a coffee at their local café. Nevertheless, the benefits of customer WiFi extend a lot further than you may realise. This is something that could do wonders for your chiropractic clinic. Read on to discover more.

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  • Improve customer satisfaction – One of the key benefits associated with free WiFi provision is the fact that you will increase customer satisfaction considerably. You know what it is like when appointments run behind schedule and customers get frustrated. There is nothing you can do about it, but this doesn’t stop your clients from feeling disgruntled. With guest WiFi, you boost satisfaction because you give your customers something to do while they wait. This shows that you value their time.
  • Send targeted marketing messages – The best customer WiFi solutions give you an amazing insight into your clients. You will receive real-time data about all of your connected customers. You can then use this to send instant push notifications and marketing messages. You could, for example, give them a discount off their next visit or you could reward them for referring a friend. This is a great way to ensure repeat business and to encourage customer loyalty.
  • Attract more clients – The sheer fact that you provide guest WiFi is something that can make new customers choose your business over other chiropractic clinics in the area. There is plenty of research to back up the fact that WiFi has an influence on the mind of the consumer.
  • Add value to the service you provide – You cannot only use the customer analytics to improve target marketing, but you can also use them to add value to the service you provide. For example, you could send useful information suited to each patient, including tips on managing their condition at home and other general pieces of information that will be useful to them.
  • Brand your chiropractic clinic more effectively – Last but not least, guest WiFi also represents an excellent way for you to brand your business to full effect. There are many different features you can make the most of, including a customised landing page. The landing page is the page your clients will see when they go to log in to your network. It’s like a digital shop window, so you want to make sure you make a good impression. There are various ways you can do this. You should always include your logo, as well as any other compelling marketing messages.

Common mistakes companies make after a data breach

Of course, the main aim is always to ensure that a data breach does not occur. Nevertheless, you do also need to prepare for the fact that it might happen, irrespective of how good your security systems are. After all, acting quickly is one of the most pivotal factors when it comes to damage limitation of a data breach. With that being said, continue reading to discover some of the most common mistakes companies make after a data breach.

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Lack of clear communication – There is only one place to begin, and this is with communication. After a breach has occurred, it is important to have clear communication, and this relates to having a leader who can make key decisions and delegate tasks. In fact, miscommunication is one of the main reasons for the mishandling of a data breach, as it adds to confusion and delays the process even further.

Not providing assistance for consumers – Another error is failing to provide assistance for consumers. A lot of business owners are so concerned with internal matters that they neglect to assist their consumers. What you need to consider is that they could be hugely impacted by your data breach. Trust will already be damaged, and you are going to make the situation much worse if you do not set up a call centre where customers can get in touch and ask questions. You should also offer credit monitoring if their information has been compromised.

Trying to handle everything in-house – Sometimes it is better to accept that you are out of your depth. After all, if you could not stop the breach from occurring in the first place, it is a sign that it would be better to use the services of a professional incident response team. They will be able to put a plan into action as quickly as possible to ensure the issue is minimised and steps are put into place for business continuity.

Failing to act with full transparency – This is something that TalkTalk was accused of, as a data breach that occurred in 2014 was only revealed in 2015, and more details seemed to be unearthed as the days went by. The best thing to do is answer every question thrown to you honestly, and apologise for what has happened. If you try to cover anything up, you will only get found out later down the line, and this will undoubtedly make things worse.

Waiting for the perfect information before doing anything – Quite frankly, you don’t have any time to wait. Of course, you are going to have people that are trying to get to the bottom of it by discovering who accessed your system and how. Nevertheless, you need to start managing the incident from the moment you learn of the intrusion.

Five Reasons Every Business Needs To Take Cyber Security Seriously

A lot of business owners have the ‘it won’t happen to me’ attitude when it comes to cyber security. This is an extremely risky approach to take in the current day and age. In fact, you may as well be waiting for your company to be breached. With that being said, in this post, we will reveal the five key reasons why you need to take network security seriously.

  1. You are a target – There is only one place to begin, and this is with the fact that your business is a target. This is the first thing you need to realise. A lot of business owners tend to assume that hackers are only interested in large corporations with an abundance of personal and confidential data. However, all businesses have information that cyber criminals want, from customer payment information to employee records. They view small businesses as a quick and easy payday, as they know that the majority of them do not have enough security in place.
  2. You are breaching PCI compliance – PCI DSS is a set of requirements that is in place for any business that takes payments by card. Even if you outsource payment processing, you need to take PCI into account. There are 12 requirements that need to be followed, and failure to do so could see you face huge non-compliance fines from your bank. It is likely that your bank will terminate your contract. If they don’t, your interest rates will certainly go up significantly.
  3. You will take a huge financial hit – A lot of people underestimate the financial damage a data breach creates. Not only will you suffer non-compliance fines, but there are fraud losses and remediation expenses to compete with too. Such expenses can be difficult to come back from, which is why a lot of businesses end up shutting down after they have suffered a breach. According to an HM Government reported conducted by PWC, data breaches to small businesses can cost between £75,000 and £311,000. Is this something you could really afford?
  4. You will receive bad press – Do you really want your business to be all over the news for the wrong reasons? This will be extremely damaging for your reputation, and the data breach could be the main thing that is associated with your company for years and years to come.
  5. You will lose customers – Making this money back is going to be extremely difficult when you have lost a large chunk of your customers. They aren’t going to use your services when they cannot trust you to protect their private information. The damage your reputation will suffer is often the most difficult thing to come back from, and you will spend a lot of money trying to rebuild the trust.

Public Wi-Fi: Legal Implications Your Business Needs To Be Aware Of

In today’s digital age, access to Wi-Fi is something customers expect, whether they are staying at a hotel, enjoying a bit of retail therapy, or getting their hair cut. The demand to be connected while on the move is never going to disappear. Consequently, more and more businesses are investing in guest Wi-Fi, and reaping the many rewards that come with this. Nevertheless, some business owners are overlooking one pivotal area, and this is legal compliance. With that being said, read on to discover more about the legal implications of offering public Wi-Fi that your business needs to be aware of.

1) Retaining Data

Firstly, we have data retention, which is the law under the 2009 Data Retention Regulations. This legislation was put in place to assist in detecting and preventing organised crime and terrorism. But, what does it mean for your business? Basically, you have to keep communications data for a minimum of 12 months. This relates to any type of data that has been processed or generated in the United Kingdom. You also need to store it in a manner that means it can be traced with ease, for example, you will need to keep records of date, time, duration, and such like.

2) Protecting Data

Not only do you need to retain data, but you need to take the necessary steps to protect it as well. This legislation is part of the Data Protection Act 1998. If you breach this, you can find yourself facing huge fines of up to £500,000. Under the Data Protection Act, it is your responsibility to ensure you protect personal data, including during transmission and while in storage. This involves following various organisational and technical measures, and you may also have to register with the Information Commissioners Office. Please note that if someone requests you to provide them with the personal data you have about them, you are legally bound to do so. You can do this in electronic format.

3) Dealing With Copyright

Last but not least, we have copyright infringement, which is something that is referred to in the Digital Economy Act 2010. Unfortunately, when people access your public Wi-Fi network, you are essentially responsible for what they do while on there. This is why you need to put measures in place to ensure you are doing everything to control this and minimise copyright infringement. If you don’t, you are essentially viewed as an accomplice to the crime they are committing. So, what do you need to do? Well, firstly, if you notice any form of copyright infringement, you must report it. You also need to follow the earlier step regarding data retention, as this ensures anyone that has accessed illegal material can be traced. Aside from this, you should implement clear terms and conditions, and making an effort to block various websites and material is advised.

Needless to say, this can seem a bit confusing and overwhelming if this is not an area your business specialises in. That is why it pays to choose a public Wi-Fi provider that is going to take care of compliance matters for you, giving you the peace of mind that everything is handled above board.